This presentation discusses how to leverage technology to grow your market in an unbranded and branded fashion. It outlines how you can use the EHR to help HCPs identify appropriate patients via alerts and pursuit lists. It also addresses how you can identify appropriate treatment plans through order sets that connect patients with the proper drug(s) as well as how you can smooth the patient prescription journey for your product by providing criteria-based support (Co-pay programs, PA assistance, Hub support, PAP).