CASE STUDY: REACH*-facilitated Shared Collaborations With IDNs
*Real-world Evidence Advancing Clinical Health
Brand Challenge:
Drive access and enable broader brand penetration while supporting hospital and payer needs to reduce costs and improve quality of care (reduce hospitalizations).
Solution:
Developed an interactive aid to facilitate branded discussions with decision makers
that included:
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A comprehensive set of EHR-ready resources
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Resources to help educate and empower providers and patients
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Value proposition messaging
Results:
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Client received a “2019 CEO Award” for best program.
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Guideline utilization growth >16% nationally within 3 months of REACH launch
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The REACH program was implemented in over 135 IDNs in the first 9 months.
The spike in guideline-driven care was unprecedented. It wildly succeeded where so many other initiatives
had not.”
Director, Institutional Marketing