Brand Challenge:

To make Brand X the standard of care in the hospital settings for hepatic encephalopathy (HE), a serious complication of liver disease
 

Solution:

Relaunch the brand by developing and validating a compelling value story and consistent evidence-based messaging for hospital service line and formulary decision makers as the only HE option proven to reduce recurrence and hospitalizations. 
 

Results:

CEO Award and brand performed well over objectives