About Us
Who we are
Aventria’s name is derived from Avenue Toward the Triple Aim. The Triple Aim was articulated by the Institute for Healthcare Improvement in 2008 as what healthcare should be working toward: better experience of care, better population health, lower per-capita cost. The field has since evolved to the Quadruple Aim, adding clinician and care team wellbeing as a fourth aim. That evolution fits where our work has gone — much of what we enable runs through the clinicians and care teams we work alongside — so we anchor to the Quadruple Aim.
This orientation is how Aventria was conceived and how it works. It also serves our clients well: doing right by patients and the clinicians who care for them is how brands grow and earn trust over time.
Aventria works with life sciences companies, using the QC-Health network to identify and resolve friction in the prescription journey. The network and underlying technology are built and maintained by QC-Health, which engages clinicians directly, under clinical governance independent of any commercial engagement. That independence is deliberate, and it is what keeps the work clinically relevant and non-promotional.
Why we exist
Aventria exists to ensure patients receive and sustain the therapies their clinicians prescribe — by identifying friction in the prescription journey and supporting clinicians at the point of care.
What we strive for
We work toward a prescription journey where what is prescribed reaches the patient and stays with them, the clinician’s intent is honored, and brand performance follows from doing right by both.
The Quadruple Aim describes that state across four dimensions, and our work runs to all four:
Better experience of care
Patients get and stay on the therapy their clinician chose, without the path from prescription to dispense becoming a series of dead ends.
Better population health
Guideline-concordant care is supported and reinforced; appropriate therapy is sustained over time.
Lower per-capita cost
Abandoned prescriptions and avoidable waste are reduced; addressable cost barriers between the patient and prescribed therapy are eased.
Better experience for clinicians and care teams
Administrative weight from prescription friction is taken off the care setting rather than added to it.
What we are anchored in
Patient-forward.
Where doing right by our client and doing right by the patient could diverge, we hold the line on benefiting the patient. Clinical governance is how we hold that line in practice, with the authority to refuse work that would violate either commitment.
Welcomed in the clinical workflow.
We earn our place in the clinical workflow rather than demand one, through opted-in clinicians, channels they chose, content that is clinically relevant and non-promotional. When we are in the workflow, we add to clinical capacity rather than cognitive load: every notification carries the means to act on what it surfaces, not only the news of a problem. This is the reason the work delivers when other approaches do not.
Do well by doing good.
Brand performance and patient benefit are the same goal viewed from two sides. We will not trade one off for the other, and we will not engage where doing well would require not doing good.
Proven over claimed.
Every engagement is built around success criteria agreed up front, control-group methodology where applicable, and continuous transparency through execution. Each engagement also begins with an audit of the brand’s actual prescription journey, so that what gets configured and what gets measured fits the situation we find rather than the situation we’d assume. Confidence in the work comes from the proof built into it.
Contact Us
Questions about Aventria or ReCaptRx™? Send us a note and our team will follow up.
Mailing Address:
Aventria Health Group
111 Town Square Pl
Suite 1238 Unit 43599
Jersey City, NJ 07310
Call Us
215.489.9000
973.644.9009