Webinar Series
Hear our experts provide strategic insights and proven solutions for market challenges that impact everything from engaging stakeholders, improving brand performance, driving better patient care, and more.
July 2024
Incorporating the EHR Ecosystem as Part of a Brand Plan
This presentation provides insight into best practices, prevents common pitfalls in brand planning, and highlights the opportunity to include an EHR strategy during brand planning, including achieving brand lift, leveraging the EHR for nonpersonal campaigns, mitigating brand challenges in the workflow, and generating high-value data.
June 2024
Drive Health System Engagements to Improve Population Health
This presentation discusses how to leverage technology to grow your market. It outlines the complexity and challenges of clinical behavior change, reviews how the steps in the Implementation Science Framework can impact patient care, and illustrates how the process can be easily applied in the clinical workflow through case studies of a proven, scalable platform.
April 2024
Leveraging the EHR Ecosystem as a Strategic Tool to Collaborate at Scale With IDNs and Organized Providers
This presentation discusses the use of EHR technology to drive customer behavior change for market and brand growth. The strategies presented can help position your company as a credible partner and therapeutic leader by confidently engaging IDN stakeholders and organized providers in value-based care.
May 2024
Market Growth Through Improved Diagnosis and Treatment Plans to Increase Quality, Value, and Satisfaction
This presentation discusses how to leverage technology to grow your market in an unbranded and branded fashion. It outlines how you can use the EHR to help HCPs identify appropriate patients via alerts and pursuit lists. It also addresses how you can identify appropriate treatment plans through order sets that connect patients with the proper drug(s) as well as how you can smooth the patient prescription journey for your product by providing criteria-based support (Co-pay programs, PA assistance, Hub support, PAP).
November 2023
Optimizing Large Customer Collaborations to Improve Care Gaps—A Scalable Case Study in Chronic Liver Disease (CLD)
This presentation showcases a real-world, successful case study that created a Groundswell Movement™ to improve care gaps by engaging multiple stakeholders along the patient journey.
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