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Our People

Our diverse backgrounds, experience, and specialty expertise means that our people are our greatest strength. We all share a common mission to make a difference in patient care by helping patients, providers, and payers collaborate on shared priorities.

Executive Leadership

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Dave Dierk

Co-President

30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications

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Stacey Richter

Co-President

20-year market-access innovator specializing in niche market engagement, raising above-brand performance and HIT-integrated programs 

Operational Leadership

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Eric Hoch

VP, Technology
and Creative Operation

20+ years in executive-level management positions with featured work in promotional and consumer pharmaceuticals, creating and operationalizing process, program analytics, and technology advancement and EHR integrations

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Dan Newman

VP, Business Development

15+ years in the pharmaceutical industry, including sales leadership, managed markets, trade, alternative channel design, training, and patient access

Account Leadership

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Heather Collins

15+ years of experience in new and emerging technologies within healthcare and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization (SEO), and brand identity; Heather's concentration is in account, project management, technology strategy, and rollout

VP, Account Services and Innovation

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David Guy

SVP, Oncology and
Specialty Market Program

Head of Oncology Marketing at Genentech; VP Strategic Marketing at Schering AG, specializing in commercializing oncology and specialty products; was instrumental in the commercialization of Taxotere, Fludara, Herceptin, and Rituxan

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Ryan Nitzel

VP, Sales

20+ years of experience in sales leadership, commercial contracting, national account management, and market access with portfolios including pharmaceuticals, medical equipment, software, and services

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Paul Pochtar, RPh

SVP of Pharmaceutical
Commercialization and Access Strategies

Extensive experience in leading successful market access commercialization of both primary care and specialty pharmaceuticals throughout their life cycle, including several landmark oncology products 

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Joe Maynard

Executive Vice President

35+ years’ experience in pharmaceutical marketing, including work in pharma corporate (representative, management, and marketing) and over 30 product launches (US and global)

Shared Services Leadership

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Lorraine Davis

SVP, Creative Director


Over 30 years of experience in healthcare marketing creative services and design, particularly in brand promotion, market access and senior care program identity/logo development, and advertising campaigns throughout various media, including digital interactive resources, print, and video production; oversees the design studio and digital department

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Eric Knapp

Account Director, Package Insert (PI) and Packaging



20+ years’ PI experience, establishing and implementing technical guidelines for PI reformatting processes and ensuring consistency across sizes and brands; key client contact in the PI workflow

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Cindi Caciolo

SVP, Copy Director

More than 30 years of writing experience in the healthcare industry targeting consumers, providers, and payers in a variety of media; former editor of Prevention magazine; oversees copy department, submissions, and proofing