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  • Writer's pictureAventria Health Group

Revolutionize Your Market Access Brand Planning for Near-term Success

Pharmaceutical market access vice presidents, executive directors, market access marketing directors, and brand marketing directors:

An overabundance of major healthcare trends (cost of access, changing stakeholder roles, competition for patient control, legislative changes impacting coverage/revenue, and consumerism) have resulted in unprecedented complexity and pace of change. Deciphering and staying ahead of these trends may cloud brand planning focus. When things get cloudy, brand plans end up with too many actions and no clear priorities to effectively engage payers, providers, and patients. By abandoning linear thinking and planning, you can revolutionize your business planning process to drive customer leadership, brand access, and revenue.

One way to move away from a linear path is to concentrate your focus by addressing the trend interconnectivity for greater brand planning near-term impact. It is important to be able to connect the dots by simplifying your focus on:

  • A select number of mega-trends

  • How stakeholders influence care, cost, utilization, payment, and delivery

  • The tangible action items that drive near-term impact and brand results

Aventria Health Group’s proven Business Planning Workshop can help you abandon linear thinking. By looking at the interdependent relationships between the trends, environmental forces, and evolving customer roles and power to influence drug access and patient care, we design and facilitate business planning workshops that address these four integrated business questions:

  • What is impacting access to care and drugs?

  • How is customer vertical integration impacting member/patient control?

  • What legislative and policy proposal may drive changes to drug pricing and coverage?

  • What is the reality of consumerism and patient engagement?

Our Business Planning Workshop methodology emphasizes:

  • Concentrating discussion on high-impact action

  • Prioritizing a limited number of actions

  • Testing the prioritized action against achievability and impact

  • Establishing milestones and ownership to advance prioritized actions

To learn how we can help you abandon linear thinking to confidently transform your business planning process, please reach out to:

Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at

Paul G. Pochtar, RPh, extensive experience in leading the successful market access commercialization of both primary care and specialty pharmaceuticals throughout their life cycle, including several landmark oncology products and other specialty therapeutics, at

Making a difference in patient care by helping patients, providers, and payers collaborate on shared priorities


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