Aventria Health Group
Is Your Brand Content Where Your Patients Are?
Many brands are challenged to transform their approach for reaching targeted patients with data-driven, segment-specific messages...
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Aventria Health Group
- Sep 16
- 2 min
Emerging Best Practices for Specialty Therapy Support
Most of the specialty brand/access channel teams we’ve spoken to recently share a similar objective: to maximize the patient/provider...
Aventria Health Group
- Jul 18
- 2 min
Digital Solutions for Healthcare Providers Should Check This Box…
The recent Asembia Specialty Pharmacy Summit reminded us: Technology will continue to play an increasing role in improving patient outcomes.
Aventria Health Group
- Jun 16
- 3 min
How to Create a Groundswell to Activate Stakeholders and Increase Rare Disease Awareness
Raising awareness and interest in a disease area that is not top of mind is a common problem for the marketing of brands for rare diseases.
Aventria Health Group
- May 25
- 4 min
Collaboration Roadmap
Aventria has been facilitating collaborations for 25 years. This is a back-of-the-envelope approach to operationalize a collaboration.
Aventria Health Group
- May 18
- 3 min
Addressing 4 Fundamental Healthcare Challenges Critical for Pharma Success
After spending a week at the Asembia 2022 Specialty Pharmacy Summit, it became clear that new approaches are needed to address key...
Aventria Health Group
- Apr 4
- 2 min
Do You See Impact in Customer Collaborations?
Effective customer collaborations can deliver great value, such as improved patient outcomes, satisfaction, appropriate use, and care delive
Aventria Health Group
- Oct 14, 2019
- 2 min
No Long-term Care Sales Force? Quality Measures May Drive Your Brand
Branded pharmaceutical market access may seem challenging in long-term care (LTC) if you only consider the higher drug cost without
Aventria Health Group
- Oct 7, 2019
- 2 min
Pharma-IDN EHR Collaborations: What does “good” look like?
Discover what good looks like in a Pharma-IDN EHR collaboration and how to ensure your key account management team has everything they need
Aventria Health Group
- Sep 27, 2019
- 4 min
Hey, Nice Workflow—Said No One, Ever.
Why a pharma company’s plans to achieve collaborations with health systems may not be meeting expectations. Why some pharma programs may not
Aventria Health Group
- Aug 12, 2019
- 1 min
Can Aventria Make Me and My Pharma Managed Markets Organization Successful?
The answer is PROBABLY. Aventria has been able to make clients successful by:
Aventria Health Group
- Aug 9, 2019
- 7 min
Enlisting Stakeholder Collaboration Throughout the Rare Disease Patient Journey
In July I was invited to attend and present at a Rare Disease Roundtable hosted by Health Catalyst and McDermott Will & Emery. Aventria had
Aventria Health Group
- Aug 5, 2019
- 3 min
When Was the Last Time You Evaluated Your Pharma Managed Markets Value Proposition?
Brand, payer marketing, market access, and managed markets teams: As you know, the US Department of Health and Human Services (HHS)
Aventria Health Group
- Jul 31, 2019
- 2 min
Aventria Health Group — Pharma Managed Markets Expertise and Service Lines
Aventria Health Group is a managed markets agency, otherwise known as a market access agency. We work at the intersection of marketing and
Aventria Health Group
- Jun 11, 2019
- 2 min
What Are Managed Markets for Pharma?
Managed markets customers for Pharma are health care organizations with processes (drug coverage policies and management techniques) to ...
Aventria Health Group
- May 24, 2019
- 2 min
Does Your Pharma Managed Markets Value Proposition Still Resonate in a World Without Rebates?
Have you reviewed your brand’s value proposition to ensure it continues to clearly resonate with your target customers in the fast...
Aventria Health Group
- May 21, 2019
- 3 min
Can Your Pharma Brand Value Proposition Win in a World Without Rebates?
Brand, payer marketing, market access, and managed markets teams: Are you prepared for a call from the boardroom to review your brand’s...
Aventria Health Group
- Apr 29, 2019
- 5 min
8 Strategies for Pharma Market Access Teams to Get Ahead of HHS Transparency Proposals
If you are on the brand, market access, or managed markets team at your pharmaceutical company, likely you are already well aware of the...
Aventria Health Group
- Mar 18, 2018
- 3 min
How Pharma Can Leverage Health Information Technology
More often than ever before, we hear our pharma clients discussing hooking up with technology companies, from a digital health start-up...
Aventria Health Group
- Apr 21, 2017
- 2 min
How Evidence-Based Treatment Pathways Drive Pharma Brand Performance
As provider incentives move inexorably toward risk- and
value-based reimbursement, larger provider groups are implementing standardized...