Looking for some insights to overcome common KAM challenges to IDN access? Effective key account management can take a special blend of strategy. Read the blog posts below.
There is a constant battle for brands to increase review. Yes, there is external pressure being applied such as market conditions, governmental price reductions, PBM discounts, access, and tolerance for skyrocketing costs. But many brands, maybe even yours, are losing in areas where the losses are COMPLETELY PREVENTABLE.