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  • Writer's pictureAventria Health Group

Improve CKD Care by Fostering a Groundswell With MA Plans

Pharmaceutical vice presidents, executive directors, brand leads, marketing leads, and commercial leads:

There are a host of unmet needs and care gaps in chronic diseases that the Centers for Medicare & Medicaid Services (CMS) is trying to address. Medicare Advantage (MA) plans, in particular, are working to improve the cost of care and patient care and are looking for opportunities to collaborate.

Medicare Advantage plans have higher enrollments among minorities, specifically African Americans and Hispanics, compared to Caucasian Americans. This presents a valuable opportunity to target care gaps and improve outcomes in these populations with poor health results, making it an ideal area for collaboration with MA plans.


For more insights on how health systems are successfully collaborating with MA plans and providing value-based care, check the Relentless Health Value™ Podcast Summer Short with Eric Gallagher, chief executive officer for Ochsner Health Network.


Enter Groundswell Movements

Aventria Health Group is committed to improving patient care and reducing costs through our innovative groundswell movements. Chronic diseases often experience gaps in care, which can only be effectively addressed by bringing together various stakeholders with a shared vision. By collaborating with healthcare providers, health systems, key opinion leaders (KOLs), digital opinion leaders (DOLs), and influencers, and utilizing our cutting-edge technology and industry expertise, we identify and resolve these care gaps with practical solutions that yield measurable and rapid improvements in patient care.

Groundswell Movement in CKD: An Opportunity for Improvement

We identified that a significant care gap exists among patients with diabetes and chronic kidney disease (CKD), particularly among minority populations. This vulnerable group encounters high treatment costs, poor outcomes, and a strong association with heart disease and other coexisting conditions.

Our CKD groundswell movement aims to meaningfully improve patient outcomes and change the course of disease progression. We are on track to do this through earlier detection and intervention by primary care, which ensures the overwhelming number of patients with diabetes who are unaware they have CKD are diagnosed. Doing so allows for appropriate interventions before CKD progresses to the point of being symptomatic, when it is much more severe.

What we are calling a groundswell movement is a win-win-win, where all those involved are focused on improving patient outcomes and achieving their organizational goals. The CKD groundswell movement is an example of something we started grass roots as a provider-identified problem where we created a solution to address the problem.  Collaboration creates a way to directly partner with MA plans, other payers, and a variety of healthcare stakeholders.

As our promise to our clients, we will help you year over year improve brand performance while improving patient outcomes.

Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at

Making a difference in patient care by helping patients, providers, and payers collaborate on shared priorities


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