Pharmaceutical vice presidents, executive directors, brand leads, marketing leads, and commercial leads:
As field force customer access challenges persist, many brands are challenged to transform their approach for reaching targeted providers and patients with data-driven, segment-specific messages.
To measurably improve brand performance, manufacturers need to reimagine routine engagement strategies. A strong product differentiation and targeted communication plan regarding the distinct value of your brand is needed.
One proven solution is to create a platform that delivers relevant messaging to hyper-targeted audiences with nonpersonal outreach that complements field efforts or acts in lieu of a field force.
RAMP-UP™ Our Solution
Our Rapid Access Messaging Platform, RAMP-UP, uses the only integrated health data platform to deliver hyper-targeted messaging and can help you:
Identify the most valuable patients, providers, and pharmacists with unrivaled precision
Activate engaged healthcare audiences in real time on the Web, on their TV, or in the EHR with digital ads, streaming TV ads, or text ads
Amplify your sales efforts with instant learnings from rapid real-time metrics
RAMP-UP has been shown to dramatically increase new prescriptions.*
In a third-party audit conducted by an Aventria client, a RAMP-UP campaign demonstrated a 10.5% new prescriptions lift among HCPs for a mature product with a proven ROI measured up to 18:1.
Our Success Lies in the Strategy, Not Just the Technology
The benefits of this program are high response and high value, as marketers are not overbuying or overreaching. But this balanced combination of the right messages to the right audiences needs to be leveraged against a solid strategy to deliver both quick and sustained impact.
Value Delivered With Aventria and Our RAMP-UP Platform
Integration and coordination of all these components is where your success lies.
To learn more about RAMP-UP, please reach out to:
Dave Dierk, Co-President, 30-year sales and marketing thought leader in pharmaceutical diagnostics, biomedical, long-term care, managed care, employer, and pharmacy communications, at dave.dierk@aventriahealth.com.
Heather Collins, VP, Account Services and Innovations, 17+ years of experience in new and emerging technologies within healthcare and managed markets, including EHR solutions, mobile applications, user experience, content management systems, search engine optimization, and brand identity, at heather.collins@franklynhc.com.
Making a difference in patient care by helping patients, providers, and payers collaborate on shared priorities
*Past performance of the RAMP-UP program is not a predictor of future performance or a guarantee of increased prescriptions.